The term “tribe” is often associated with so-called non-complex societies with simple political organization. While this is itself not contested, the term has come to connote “primitive,” “simple” and even “wild,” and is predominately associated with non-European peoples and cultures. The complexity of the term emerges because some cultural groups have come to embrace the term as a legal and group identity—for example Native North American Tribal Councils. “Tribe” also appears in the Qur’an and has therefore always been an accepted term in the Arab world. Even then, this term is still contested for its negative connotations. The term has very infrequently been used to describe ethnic groups in Europe, for example the Sami people or historically to describe Celtic peoples. In recent years, it has gained positive use within fashion or popular culture, to refer to style, e.g., “fashion tribes.”